Award-winning online CSR campaign for a dog shelter
Issue: There is a great number of dogs in dog shelters waiting for loving owners. Many believe that adopting a dog comes with sacrifices, whereas adoption not only does the dog good, but the adopting person as well. The client, the ‘Take Me Home’ Foundation wanted to demonstrate this idea with a campaign.
Solution: We prepared a memorable campaign for the foundation that ran on Tinder and proved that a dog makes you a lot more attractive to others. With that in mind, we encouraged Tinderers to adopt a quadruped partner.
Release date: 2015
Awards:
Arany Penge Ad Awards, 2015., “Online” cathegory, III. place
Hipnózis Creative Ad Awards, 2015., “Online” cathegory, shortlist
PIAF Awards, 2015, ‘Audience Engagement’ cathegory, shortlist
Golden Hammer Festival, 2015, ‘Social’ cathegory, shortlist
DMBP Awards, 2016, “CSR campaign” cathegory, I. place
Art Director: Glória Heffele
Creative Director: Ervin Sallai