Draw you own Chance card in real life!
Goal: to recall the joy of playing with Monopoly – tailored to the everydays of Budapest.
Insight: Everyone has daydreamed while playing Monopoly to shop properties as easily as in the game. Or at least being lucky while travelling on public transport beacuse they drew a Chance card.
Idea: We transformed a busy tram stop in Budapest to a man-sized Monopoly Chance space. People could draw their own Chance card from the interactive citylight installation. The copy of the cards were especially about the public transport situations of Budapest. The most fortunate players could even get a coupon card with discount to Monopoly board games.
Copy: From this space you can go forward only with number 4 and 6 (the number of the trams at the stops)
Moreover, people could meet Chance cards on the most various media surfaces in the country. Let it be a parking lot, mall or railway station, the copy of the Chance cards reflects to its environment.
Copy: You left your monthly ticket at home. Go back to Start!
Copy: The whole city is in traffic jam. Wait one round in the bus stop.
Copy (in mall): You lost your way. You wander around for three rounds.
Release date: 2018
Award: JCDecaux Innovate Awards, Arany Penge Ad Festival, 2018., I. place, Lollipop Festival, outdoor solutions, 3rd place
Art Director: Gergely Nagy
Creative Director: László Nagy