The Jenga Towers invite people to join in a game: a Hasbro campaign with hidden messages
Goal: to remind people to the joy and thrill of playing with Jenga
Idea: We grabbed of the most exciting moment of the game: the one before the tower collapses, and made it the channel of our message.
Now for once, creating the text caused less trouble to me as copywriter because the headline is formed from the Jenga blocks themselves.
Release date: 2018
Art Director: Gergely Nagy, Dániel Varga
Group Head: Zoltán Visy
Creative Director: László Nagy
The print on Adsoftheworld
Awards: Arany Penge Ad Festival, 2019., 3rd place, Hipnózis Ad Festival outdoor cathegory, 2019., 3rd place